This site is owned and operated by dearbabybump.com. Your privacy on the Internet is of the upmost importance to us. At dearbabybump.com we want to make your experience online both satisfying and safe. dearbabybump.com will only use information that is collected lawfully and in accordance with the Data Protection Act 1998.

When you shop at dearbabybump.com, certain personal information will need to be collected from you, such as your name, e-mail address, billing address, delivery address, telephone number, product selections, credit card or other payment information. This information remains confidential at all times.

Because we gather certain types of information about our users, we feel you should fully understand the terms and conditions surrounding the capture and use of such information. This privacy statement discloses what information we gather and how we use it.

Dearbabybump.com gathers information through aggregated tracking data, derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to the needs of the user. Under no circumstances does dearbabybump.com divulge any information about an individual user to a third party.

dearbabybump.com gathers user information in the following processes:

USAGE TRACKING

Dearbabybump.com tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. dearbabybump.com does break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser).

dearbabybump.com sometimes tracks and catalogues the search terms that users enter in our search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don't like, based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.

COOKIES

We may place a text file called a "cookie" in the browser files of your computer. The cookie itself does not contain personal information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. The only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other sites. Dearbabybump.com uses cookies to track user traffic patterns (as described above). Our advertising system delivers a one-time cookie to better track ad impressions and click rates.

You can refuse cookies by turning them off in your browser. If you've set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You do not need to have cookies turned on to use this site. However, you do need cookies to participate actively in message boards, forums, polling and surveys.

USE OF INFORMATION

Dearbabybump.com uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.

We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in the search function as one of many measures of what interests our users. However, we don't track which terms a particular user enters.

SHARING OF THE INFORMATION

Dearbabybump.com uses the above-described information to tailor our content to suit your needs and help us better understand our audience's demographics. We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public. Our Courier Partners will receive your details to help them provide you with a delivery service. Manufacturers will only be passed your information to help facilitate your warranty.

SECURITY

Dearbabybump.com operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorised individuals have access to the information provided by our customers.

The security of your information is the highest priority for dearbabybump.com. We use STRIPE PAY as our Payment Service Provider. STRIPE PAY is a ultra secure third party which use 128-bit software (SSL) and encrypt all the debit and credit card information you input before it is sent to us. Dearbabybump.com does not hold, store or even see credit card details.

YOUR CONSENT

By using this site, you consent to the collection and use of this information by dearbabybump.com If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

YOUR RIGHTS

You have several rights under the data privacy legislation. This includes, under certain circumstances, the right to:

• be informed about how your personal information is being used by companies
• access the personal information we hold about you
• request the correction of inaccurate personal information we hold about you
• request that we purge your data, stop processing it or collecting it in some circumstances
• stop direct marketing messages
• request that we transfer elements of your data either to you or another service provider

If you wish to exercise any of these rights, please email us at dearbabybumpuk@gmail.com

We will try to respond to all legitimate requests within one month. Occasionally, it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.

• Please note we may need to request specific information from you to help us confirm your identity and ensure your right to exercise any of the above rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.